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Tips for Running a Successful Tech Company

Digital Technology

The tech world is home to several thriving startups. But managing a tech startup can be a daunting task. There are many scalability requirements that tech founders find hard to answer. Here are some tips for running a successful tech company

Be Data-Centric

A considerable part of a startup’s growth depends on leveraging its data set for informed decisions. And for most tech companies, terabytes of data are generated each day. Often, this data comes from disparate sources and in several formats like SQL, CSV, CSS, pdfs, audio files, 3D files, etc. It takes startups who understand metadata integration to manage such situations effectively.

As a tech startup, you can seek a Python solution for your data needs. But be mindful of all the attribute errors. You may need to employ coding specialists to oversee your database software. Or at least be coding-equipped to know what stuff like dataframe’ object has no attribute ‘unique’ means.

Be Knowledgeable


Due to the world’s rapid digital transformation rate, business leaders have many tools and resources to make operations efficient.

As a tech startup executive, it pays to keep up with all the trends. Knowing the best resources available for your startup can give you an edge over your competitors and help it evolve with the times.

Take a digital asset management tool, for instance. Asset management has evolved a great deal over the years. Digital media assets like creative files, audio recordings, etc., need hassle-free and efficient DAM software to manage. A digital asset management platform isn’t only a great way to store your digital assets. Using the best digital asset management software in the game can help you make the best out of your digital media and brand assets.

In this COVID-19 era, tech startups can use collaboration tools like Trello to turn their workspaces into a virtual environment. Other tools like Shopify can also be an excellent option for tech startups in the eCommerce industry. Note that some of these tools are open source, but other proprietary ones may require vast amounts of money to access.

Here are easy-to-use and relatively cheap tools to take advantage of:

  • Adobe Creative Cloud and other Adobe Creative Suite apps like Photoshop
  • Django
  • GitHub
  • StackOverflow
  • SmartSheet
  • Amazon Web Services (AWS)
  • Microsoft office
  • Sitecore for customer experience.
  • Dropbox for file sharing
  • WordPress
  • Canto for digital asset management.

Automate Processes

Startups seeking scalability need significant levels of operational efficiency. Automated platforms, especially for repetitive tasks, can help free time for valuable work by streamlining your startup’s workflow. There are many ways to leverage automation for your startup. Marketing automation software, for instance, can contribute significantly to your marketing efforts.

Marketing automation even works best for startups with worldwide clients. For example, startups can tailor messaging to customers from China to Germany without having to shoulder the stress of learning the german language or the Chinese language.

Conduct Marketing

Efficient marketing is a personal experience with clients. But how is that possible when there are about five billion using different channels on the internet today? It requires a concerted effort with the right people and a lot of learning and unlearning to enjoy significant levels of visibility.

Your marketing team, along with your salesforce and brand managers, may have to come together. You will need all hands-on board to create a seamless customer experience for your startup. You can also use social media to generate ROI-worthy content marketing outputs. Beyond great creatives, your team members may need a content management system (CMS) to assist with content planning.

Having a CMS can also be a launchpad for creative collaboration with freelancers. Your creative team will need CMS to schedule the publishing of brand content. In dealing with freelancers and influencers, CMS makes it easy to create and enforce terms of service.

CMS can also help your marketing or sales team to track consumer behavior conveniently. With insights from your channels, your creative team can create the right digital content to guarantee the user experience your startup needs to stay relevant.

Have a Growth Plan


Moving fast and breaking things as Facebook did might be a fancy way to conceptualize your startup growth. However, it’s not as simple as motivational speakers tout it to be. There’s no simple step to grow your startup, especially if your startup is on a lean budget. All businesses require significant years of experience and brand consistency.

Having a growth plan can be a great way to sustain your startup on its growth journey. A growth plan deconstructs your business into growth phases based on your current resources and realistic forecasts. These growth phases can have distinct targets and KPIs. Running your startup one target after the other keeps your focus narrow and helps streamline efforts at all times.